In 2016, the United Way of Mason County Board of Directors, staff, volunteers and key partners completed an assessment of the organization by reviewing its strengths, weaknesses, opportunities and threats, which guided the development of a Strategic Plan.
This plan is a flexible, living document that will guide the organization over the next 3 years. United Way of Mason County is committed to excellence and accountability for results that make measurable, lasting change.
The long-term goals have been grouped into three categories, as follows:
Impact – Play a leadership role in making long-term sustainable improvements in helping children and youth to succeed; individuals and families becoming financially stable; and people living a healthy lifestyle.
Relationships – Provide resources and develop partnerships for infrastructure support, financial support and human capacity for meeting the needs of health and human service organizations.
Marketing and Campaign – Build community awareness and understanding.
Each of these goals are supported by corresponding annual goals and strategies.